2min chapter

The Game w/ Alex Hormozi cover image

How to Sell "Ghost" Products Strategically | Ep 438

The Game w/ Alex Hormozi

CHAPTER

How to Take Two Pieces of Tape When You Take Your Makeup Off

When you want to sell the other products, what you want to do is give someone a vision of what their life's going to be like when they're experiencing the benefits. You want to explain to them exactly how to take it before you make the ask. And so what we would do is say, hey, this one is going to help you do benefit, benefit. Then I ask a question. Do you wake up in some of the cigarette? Do you drink a cup of coffee? Do you take a shower, like brush your teeth? Like what's something you do every morning?

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