The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
The CEO’s Guide to Marketing
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Bots and Brand Connection
This chapter examines the future of marketing in a world where bots independently make purchasing decisions, raising questions about maintaining emotional ties with consumers. It highlights the necessity for brands to connect with both human emotions and machine intelligences to ensure relevance in an evolving landscape.
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