2min chapter

Good Life Project cover image

The Surprising Science of Motivation (it’s not what you think) | Emily Balcetis

Good Life Project

CHAPTER

The Neuroscience of Blindness

When people put receivers in an fMRI machine that can sort of scan what's happening neurologically as people are having this binocular rivalry experience. There are differential patterns of activation in the brain to suggest that yeah, even though all that information is coming into the brain,. it is choosing to prioritize the house or the shoe or face sometimes people use because those show up in different parts of the brain. And so, notice that like somehow we aren't aware of seeing the house, it's that our brain is not even like processing it as input in the first place.

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