2min chapter

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul cover image

James Guldan — How to 10X Your Creator Business: Lessons from $1 Billion+ in Course Sales

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul

CHAPTER

The Biggest Mindset Shift Is Listening to the Market

Most business owners think that they know better than the market, right? And when you're growing that quickly, you can't dictate what the market's going to want. So I always have a tough time with the software space because most software industries are built like we knowbetter than the market and it's just a tough business. Even in the creative space, especially if someone does have an audience, usually the first few sales, like first 100,000, 500,000 or maybe even up to a million, are mostly actually coming because they have that affinity with the creator.

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