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In this insightful episode of "Negotiate Anything," host Kwame Christian welcomes Richard Shotton, an expert in applying behavioral science to marketing and persuasion. Together, they delve into the power of psychology in negotiation, discussing how understanding human behavior significantly enhances negotiation tactics. Listen to Richard share fascinating studies and real-world applications that help bridge the gap between theory and practice. The episode is packed with actionable tips that can transform your negotiation skills and boost your professional impact.

**Listeners Will Learn:**

- How admitting your flaws can enhance trust and persuasiveness in negotiations.

- Why using precise figures rather than rounded numbers can make your proposals more convincing.

- Practical strategies to convey your points in a concrete, visual manner that sticks with the negotiation counterpart.

Buy Now: The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy  https://www.amazon.co.uk/dp/0857199749/ref=tsm_1_fb_lk

Follow Richard Shotton on LinkedIn: https://www.linkedin.com/in/richard-shotton/

Contact ANI

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/

Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/

The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/

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