Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
The Bystander Effect: Why No Supersonic Airlines Exist
There were all these qualitative explanations of why Supersonic flight wasn't commercially viable. But really it's a question of like, how fast is the airplane and what routes would it fly on? What would the fares have to be for it to be profitable? How many people could afford to fly on those routes and how much demand is there? And then what's it gonna cost to develop? And it's numbers, numbers, numbers,. numbers, numbers that really say does it make any sense? The reality was that boom could have been founded probably 10 or 15 years before it actually was but nobody looked, nobody ran the math. So why didn't Boeing do this? Oh, that's
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