
10 Top Go-To-Market Strategies - Part 2
GTM News by Taylor Wells
Brand Awareness and Outbound Marketing
This chapter discusses the vital role of brand awareness in outbound marketing, using Salesforce as a case study to highlight successful outreach tactics. It also emphasizes the importance of relationship-building, evolving sales strategies, and understanding buyer behavior in a rapidly changing marketing landscape.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.