
What Is The Amazon Way?
CFO Bookshelf
Is Amazon Going Bankrupt?
Every company fails, right? The history of the life span of companies is really relatively short. And i believe that for most companies, the biggest risk they have is a five to ten year risk that they are not investing in the next horizon for their business. That's truly their long term risk. But if you look at most executive teams, most bored conversations when they talk about risk, they're really looking at a one to three year risk rising.
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