Designing premium features that convert users

Marcin Kleczynski’s interest in computer software was sparked at the age of 14 when a battle to remove a virus from his home computer brought him into contact with the world of cyber geeks. He teamed up with some of them to provide a free service, later turning their ‘freemium’ model into a lucrative global business, Malwarebytes.

Picture credit: Alpana Aras

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