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The Jeff Patton Hypothesis: Successful Teams Focus on the Who Before the What

The Product Science Podcast

CHAPTER

How to Story Map Your Product

The biggest problem I have with people trying to story map is they think inside out. They think of what the software is and does not what the people outside are doing. The goal here is to get ready in 10 or 15 minutes. When you change the goal, it changes what's necessary. So I want people to understand that we don't prioritize features and products. We're focused on making people happy.

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