How Did You Get Your Own Panel at South by Southwest?

I started out doing training in 2009. And I did a lot of the social media stuff that I'm talking about today and still do like connecting with people on Twitter, meeting people, hosting webinars. How did you initially build the audience to teach them what you knew about social media marketing? Well, so, you know, I've been building the audience for a long time. You can't get a panel unless you do. Whenever I want to go to a conference, I pitch myself as a speaker. That's how I got there.