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Your Back Office: The Missing Piece of Great CX

Banking Transformed with Jim Marous

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Is There a Future for Customer Experience?

Financial users are going to see as they try to integrate their front office and back office for improved customer experience. Liz: I see organizations embracing that one workforce approach, which is looking at the fact that customers want to interact on their own channel of choice. So what it distills down to is AI powered platforms using, you know, looking at making sure that we have a best debris platform," she says.

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