It's real pleasure to be here, although i do feel a little bit of nerves given the quality of guests that have set the bar on this already. I'll do my damnedest to give you a good show, but can't make any promises. So i want to start off with the book, the rebel allicator, because i personally loved it. It was very similar to what my friend dave chilton did with a book called the wealthy barber. And what she did was give an mba level class in asset alocation, certain things that you really have to know about if you want to succeed with a story. The iron law is, cost must be less than price
Jake Taylor is the CEO of Farnam Street Investments and author of the book ‘The Rebel Allocator’, a book that help readers make better investment and business decisions. You can find Jake on Twitter at https://twitter.com/farnamjake1 and get his book from https://www.amazon.com/Rebel-Allocator-Jacob-Taylor/dp/173268832X Show Notes:
- Iron Law of Economic Survival
- Trade-offs between profit and brand
- Capturing intangible value
- Products as signalling devices
- Journalytic — Getting better at decision making
- Reducing the friction around journalling
- Joseph Campbell's Hero's Journey
- Shortening the brain’s feedback loop
- The Great Reshuffle
- The Thinker and The Prover
- Cheng versus Ch'i
- Plato’s cave analogy for business decision making
- What makes a good decision maker?
Books Mentioned:
- The Rebel Allocator; by Jake Taylor
- The Wealthy Barber; by Dave Chilton
- The Nature of Value; by Nick Gogerty
- The Genius of the Beast; by Howard Bloom
- Happy; by Derren Brown