Navigating Marketing, Activism, and Ego Management

As a public intellectual, activist and professor at Smith College, Loretta Ross is no stranger to confrontation and debate. But years of working to change the minds of others have led her to rethink her own ideas about approaching difficult conversations. Loretta and Adam discuss why shaming rarely changes behavior and her powerful alternative to cancel culture. They also reflect on personal moments of confrontation and explore strategies for talking others out of hate.

Available transcripts for ReThinking can be found at go.ted.com/RWAGscripts

For the full text transcript, visit ted.com/podcasts/worklife/worklife-with-adam-grant-transcripts

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