Podcasts Are So Different Than Influencer Direct Link

Rogan: I feel like that's the opposite order that most DTC brands are doing things. Like everything else, right? They spent eight years, 10 years building just like an amazing product and building a community. Incredible team. A ton of podcasts. Most people listening to this are probably seven figures. So it's like, don't worry about Twitter ads. Don't get caught up in the shiny object. Facebook ads are probably going to be your best paid acquisition channel because you're getting across multiple channels.