The Role of Product Marketing in Growth Teams

product marketing is a fairly new area for me and one that I probably find most exciting. So there are three different places where product marketing plays a role. The one where the most visible is on the website because that's actually where we own and when we run the experimentation. And then the third area is around communications, specifically in product, emails and notifications. We haven't really done as many experiments or as much as I'd like to see, but we are really looking at how to build the infrastructure better so we can test more across the communications we send to our customers.