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The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways
Marketing Against The Grain
How to Spend 14 Million Dollars on a Super Bowl Ad?
The media landscape has purely fractured. There's not that many places where you can get live attention with a mass market of consumers in the US and around the world. The ads were actually not even doing a great job at delivering in that pop of awareness. They could have done such a better job if they had spent time trying to create some crazy IRL stunt, creating an ownable moment than just like 30 second Super Bowl ad.
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