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Disney Star's and the world’s largest sports market: A deep dive into India

StreamTime Sports

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Disney Star's Role in Building Multi-Sport Opportunities in India

There are emerging opportunities in sport which have evolved and somewhat matured over the last 10 years. Disney star, interestingly, has played a pioneering role in actually building out what is genuinely a multi-sport opportunity in the country now. The scale of kabadi is still not something that matches up to the scale of cricket. There are also other efforts being made to grow indigenous sports like cocoa and some international sports with cultural affiliations like volleyball.

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