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#682: Bill and Bryan's Predictions for 2022

The Advanced Selling Podcast

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The Death of the Demo

A, i feel like the value that buyers get from sitting through and watching a demo, is diminishing. At some point the market's going to say, i'll do the demo on my own. I don't think people want to sit through a guided demo with the sales professional these days now. They don't think that's going to replace an interaction, a c and a session discovery. If you're going to do a demo to this hundred thousand dollar product, it'd better look like a friccan million dollar product. People can listen when they want, how they want. You know, we're on demand. Eaus, people will not want to loveo. Slow slow

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