i like that x box embraced the meam of the serious x looking like a fridge, and then made a fridge. I kind of just generally enjoy companies that are self aware enough to like, make fun of themselves a little bit. Gi, ta, thing ist had more potential if it was a bad phone. But it wound up being pretty, pretty interesting. Durin consul stuff right now. Like, every little bit counts. They know it. And we'll talk about, we'll definitely get to that, um, real quick.