5min chapter

Left, Right & Center cover image

Trump’s comment on Harris’ race: Calculated or ‘weird?’

Left, Right & Center

CHAPTER

The Art of Authentic Campaigning

This chapter explores the dynamic nature of political campaigns through the metaphor of curling, emphasizing the need for authenticity over contrived strategies. It reviews the Harris campaign's successful messaging shift and the importance of relatable communication in fostering emotional connections with voters.

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