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S2 E65 - Using the PVP Index to Create Your Ideal Customer Profile

Stacking Growth | The B2B Marketing Podcast

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Is There a PVP Index?

The PVP index is a way to measure the value of your work. It asks three questions: How much does this like market segment value your work? Do they truly have a problem that you can solve and is that problem strong enough for them to take action by your product? Can you make a difference in their lives? Like, is it a nice to have or a need to have? Can you position yourself as a need-have within this segment? How much would they value what you're offering? And then the last P is profitability. So if you want to look at the next slide  the way that you are going to kind of do this is with an SaaS

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