Examining the evolution of gossip in society, this chapter delves into its social value and the stereotypes surrounding it. It addresses the shift from gossip as a means of social communication to a fascination with headlines and becoming influencers, while challenging the assumption that gossip is solely a female activity. The chapter also explores the associations and perceptions of gossip, including its potential for power and the ambivalence people feel towards it.
Sex, scandal, money and misdeeds. All elements of good gossip.
So why do we love the gossip, but not the gossiper?
And why are we invested in the secrets of celebrities, even though they're strangers?