How I Founded Midnight City

I bought a brand builder plan before I launched Midnight City. The parts that I used to do with the plans was more on like the branding creative stuff because I've been doing it for a couple of years on the side so I had an inkling about it. It obviously started to do better, but then there was more pressure on growing it. And then it hit a point where it was basically just me and Will doing it. Dan was too busy with his brands, had minimal input. He didn't want to give away too much because he didn't want people starting them with his companies.

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