12min chapter

Industry Relations cover image

CoStar Acquires Matterport: The Photography Wars

Industry Relations

CHAPTER

Competition and Acquisitions in Real Estate Photography Industry

The chapter explores the acquisitions in the real estate industry, specifically Matterport by CoStar and Zillow's previous acquisitions. It discusses strategic moves, showcase listings on Zillow, and CoStar's focus on seller services. The conversation also highlights the competition in the market, including advertising strategies, unique photography technologies, and the importance of floor plans in listings.

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