S1 Ep27: Why the industry should be more DIVERSE! I'm one of FEW Women running a studio! Why I founded APNA Studios | Jessy Gill
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Challenging Tokenism in Advertising
Exploring the industry's lack of original creativity and reliance on repetitive patterns, the chapter advocates for more diversity and genuine communication in advertising, aiming to break away from the dominance of white male creators. It emphasizes the need for authentic insights and diverse perspectives in creating campaigns that resonate with various audiences, illustrated through a successful campaign targeting Middle Eastern youth.
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