3min chapter

So you want to be a copywriter with Bernadette Schwerdt cover image

COPYWRITER 008: Airbnb copywriter Shannon Crowe on launching a freelance copywriting career

So you want to be a copywriter with Bernadette Schwerdt

CHAPTER

How to Market Yourself Best for Freelance Writers

The best copywriting is always going to be steeped in insight and remembering that you're a human talking to another human. I think also it's very easy to get stuck in the way that you are talking to people. Realize that all of the copy on your folio is examples on what you're capable of as opposed to the examples themselves. And then even things like if you've got social media, then make sure that you're using those little character limit in the captions to kind of deflex your copywriting skills.

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