The Advantages of Technology in Getting Into the Mindset of Competitors

It's hard to do competitive insight without having a good database of what companies have done in the past and or are doing currently. The second thing though, which I think AI is still not good at is predicting changes. So for example, if I expect the competitor to continue certain pricing patterns, that's great. I should expect that to continue fine. If I want to say go back and how will the competitor react when I change my prices? And then C is going to respond three months later. There's all sorts of pieces which you might not necessarily from the outset, emerging would be part of gathering capacity.