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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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What Makes a Good TED Talk?

"I'm the worst person to go with Ted with because I will critique every talk," he says. "If you think of the brain as this lazy organ, I'm just trying to get through life and not burn too much energy" A great TED talk has an implicit or explicit call to action, CNN's John Sutter writes. 'You don't want to wait until the end ofTED' for a good story -- it should be non-chronological.

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