Hiring for Culture and Core Roles

This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside The Nickley Group in Florida and the second half takes you inside HomeTeam4U in Wisconsin.

TOM AND ALEXIS NICKLEY
Alexis and Tom Nickley, co-team leaders of The Nickley Group in Orlando, credit team culture with the growth and success of their 65-agent, 20-staff real estate team pacing for 900 transactions and $400M in sales. 

Learn two key roles, four core values, and three things they’re focused on in the year ahead!

Watch or listen for insights from Alexis and Tom on:

• A bold decision to leave sales production
• The division of labor between husband-and-wife, co-team leaders
• Why their recruiter’s job is so challenging
• The purpose and role of the Director of Culture and Engagement (and specific tactics you can take for yourself)
• The purpose and role of their Director of Growth (it’s FAR bigger than recruiting)
• Three things they’re focusing on in 2026
• A key takeaway for you: “Keep the underdog mindset! At the end of the year, challenge your systems and processes to improve your client and agent experience.”
• Their key takeaway from Unlock (uniqueness and diversity!)

JEN STAUTER
Jen Stauter serves as team leader of HomeTeam4U in Sun Prairie, Wisconsin. She walks you through the personality types that work within their 32-agent organization, how she plans to get to 50 agents, two specific ways the Agent Success Coordinator roles has helped her and the team, a unique quality of their mentorship program, and more!

Watch or listen for insights from Jen on:

• Growing a team from 4 family members to 32 agents (and counting)
• The purpose and role of their Agent Success Coordinator, including two specific, high-value projects she took on and where they found her
• How they structure their mentorship program and one of its unique qualities
• Which changes the EOS process (the VTO, specifically) forced them to make
• Keys to successful recruiting en route to 50 agents
• A key takeaway for you: “You don’t need to do more. You just need someone who makes sure it happens.”
• A key takeaway from Unlock (recruiting!)

Connect with The Nickley Group:

→ https://www.instagram.com/thenickleygroup/

Connect with Jen Stauter:

→ https://www.instagram.com/jennifer_stauter_kornstedt/

Connect with Real Estate Team OS

→ https://www.realestateteamos.com

→ https://linktr.ee/realestateteamos

→ https://www.instagram.com/realestateteamos/