I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it. 

PLEASE NOTE: This was recorded before Podcast Movement 2022 in Dallas which had some controversies.

Focusrite: The Vocaster Series Made For Podcasters

• AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
• Enhance – Four podcaster-approved voice presets bring out the best in any voice
• Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
• Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly
• Record to a camera – Plug in your camera and record directly to its memory card
• Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
• Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
• Learn more at: Focusrite.com/Vocaster 

Narrow Podcasting With Toby Goodman

In our discussion with Toby we learn:

• Why did he write his book
• What is the Podlationship Cycle?
• The Criteria Toby Uses to Select His Guests
• What is a good podcast?
• Do Audiograms Work?
• What can a person expect from the Narrow Podcasting Course?

For more information on Toby, his book and his course. Check out

www.narrowpodcasting.com/sop

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 

THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

 How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start

Mentioned In This Podcast

You Podcast Consultant

Narrow Podcasting Site

Narrow Podcasting Book

Join the School of Podcasting

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey