When you started the podcast, you didn't really have a social media presence or at least on YouTube. So you're going into this new market with nothing. Trying to build it up from scratch. I think the world of podcasting now has changed an awful lot in five years since I started. It is a different world. It's much more competitive and sophisticated. You don't necessarily need that. What you do need to do is be able to put it with a long, long time, if not really growing much.

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