In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.
Dave and Sylvia cover:
- How AI is reshaping marketing roles and enabling smaller, more efficient teams
- Strategies for internal marketing that align and energize cross-functional teams
- Product launches and creative campaigns for brand-driven growth
Timestamps
- (00:00) - - Intro to Sylvia
- (05:23) - - From 1st Marketing Hire to CMO
- (10:08) - - Understanding Equity and Financial Outcomes
- (12:50) - - Wealth and Career Growth
- (15:30) - - Why It’s Important to Have a Clear Career Narrative
- (20:22) - - Mastering Storytelling in Team Meetings
- (25:31) - - How to Engage Your Team
- (26:07) - - Leveraging Feedback Loops to Build a Successful Team
- (31:38) - - AI Is Enabling Smaller, More Efficient Teams
- (35:21) - - AI’s Impact on Marketing
- (38:21) - - How Kandji Is Expanding Their Team
- (41:12) - - Achieving 10x Growth Through Product-Led Strategies
- (44:52) - - Leveraging Competitor and Apple-Specific Keywords
- (48:16) - - Minimizing Hiring Risk: Test Roles First
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