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4min chapter
Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
How the Fxck SEO Podcast
Introduction
Eli Schwartz is the Director of Growth at Survey Monkey. His growth team was responsible for two-thirds of annual revenue amounting to over 200 million a year from the organic channel. He's systemised his learnings and strategies into an approach called Product Lead SEO. In this episode we're going to hear all about the search lead growth engine that he built at Survey Monkey including the ins and outs of what Product Lead SEO is and how you can implement it at your company.
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