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Mastering the Solo Game: How to Run A One-Person Marketing Department

Marketing Spark (The B2B SaaS Marketing Podcast)

CHAPTER

How to Be a Successful CEO

When I worked for an AI powered company, the CEO was super excited about marketing. But he didn't have his buy-in to make sure that marketing was on point. And if you don't have that, that really is a bad place to be as a marketer - especially if you're the only marketer. Sure. For a siege stage startup, it's more so how do we get the right processes in motion? How can I get, like, an army of freelancers that I can rely on? Is that realistic? Now that we're six months in, we're reevaluating those kinds of questions.

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