3min chapter

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Companies Are Telling Us the Real Reason They're Still Raising Prices

Odd Lots

CHAPTER

Wingstop

A lot of companies had these call it one off or very, very rare excuses to raise prices and begin to find how much the consumer would take. One of my favorite examples of this is Wingstop, right? It was national news that chicken wings were pricing was going through the roof. And they had zero pushback from the consumer,. The consumer just continued to buy chicken wings. So what did Coca-Cola do when Pepsi was raising prices all around? Raised prices right alongside of them. They're just willing to take it. I mean, you shouldn't have Pepsi being able to push price in theory.

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