Women's Cricket

There's data there to disprove some of these things. People still put women's port in this bucket, that it's really niche er and its a really small audience but actually, just from all the wsell data, this hear the champions data that we've seen this year. Andanc if we go outside of europe, if you go to countries like australia an the us, the audiences for women's sport are huge. So even if we take away some of our ltunnel vision away from europe, across the world, this isn't this is a phenomena that is rising and rising.