2min chapter

The Growth Hub Podcast cover image

Audrey Agahan - Content Marketing Strategist at Advance B2B - What The F#%k Is Growth Marketing?

The Growth Hub Podcast

CHAPTER

Growth Marketing Case Study

The client is one of my favorite clients. We started our partnership in 2019. And the major challenges were identifying and getting a deeper understanding of their ideal customer profile or ICP, which would help to narrow down their target audiences. Another challenge was online visibility and growing their brand reputation and credibility. Lastly, they wanted to increase inbound lead gen and build also like a proper foundation for their lead gen.

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