2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Henry Schuck - Building ZoomInfo - [Invest Like the Best, EP.330]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

How to Leverage an IPO to Drive Awareness and Branding and Validation for Your Business

CEOs dread the process of going public, but should leverage it to their advantage. The NASDAQ or New York Stock Exchange can offer branding opportunities and commercial opportunities. If you invite your biggest customers to the bell ringing ceremony, that's a big deal. People want to come see that it creates lifelong of relationships for you.

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