The Challenges of Google My Business

There's a difference between broad marketing and nuanced marketing. Do you do it in house or do you outsource it? Because that seems to be a tug of war for a lot of franchises. Martec is something where before we used to kind of have internal discussions, wow, is that marketing? Is that technology? Is that operations? Now technology is in every facet of business. And so we're seeing the need for a marketing technologist on staff.