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Nintendo America and Sid Sheinberg vs. MCA Universal
Taito, the Japanese company that made space invaders, they call up Yamauchi and they're like, Hey, we're like the really good Japanese arcade game manufacturer. Now you've made this hit arcade game. Can we buy the rights to it from you to distribute it for Nintendo around the world? We'll pay you a ton of money for it. But he lets our cow make the final call. Our cow says, Nope, we're going to keep it. We're going to distribute it in house at Nintendo America. It's like a multi billion dollar correct decision, multi billion dollars correct decision. The other thing is like it's not just for boys anymore. It's