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403. Strategic Content with Pamela Wilson

Marketing Speak

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How a Hub and Speak Model Tie Into a Website

Having a master index of all your content is one of the smartest things a content marketer can do. The way to think about it is you in the background have this hub and spoke concept kind of worked out. For example, I want people to come to me to learn how to master this hub topic. It's one thing that's in the middle of the wheel, right? And over time, these are the spoke concepts that I need to flesh out so that people see me as an authority on thishub topic.

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