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6min chapter
(Best of) Leveling up with UX Strategy
UX Cake
UX Strategy and Digital Transformation
UX strategy is kind of an up leveling of UX design or UX research but you were talking about digital transformation. It's not just making a product it's touching the whole company do I have that right? You're constantly doing UX strategy digital strategy all the different types of strategy for all your different customers and the company that supports it needs to be optimized. The processes in terms of how people work need to be touched and maybe the job rules need to be transformed now as compared to let's say princess cruises which went through a digital transformation where they distributed their content on yellow parchment paper.
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