Don't Mess With Texas

The don't mess with texas line is a registered trade mark. To achieve that they trade marked the line, which allowed them to send out season desist letters to businesses and groups attempting to coopt the slogan. There have been many don't drink and drive commercials over the years but two in particular stand out. The first ran in the us. The second ran in canada. Yet drunk drivers were responsible over 50 % of automobile fatalities. A campaign was developed and aimed at drivers aged 18 to 24, who accounted for forty two per cent of all fatal alcohol related car crashes. It showed two wine glasses, then two beer mugs, being lifted to make toasts in slow motion