The Unseen Effects of MRP on Consumers

The term MRP is like a signal of reasonableness for most of the middle class and they trust it implicitly. In places like US if I tell you that there's a 40% discount it does not have that much information value simply because there is no published price. So in marketing terminology this is called deal-prunness. Once you start giving deals you'll always have to give deals and there is no way up. If you see luxury brands never give deals at least Price deals at least.