The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 773: CRO Confidential: Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth

The Official SaaStr Podcast: SaaS | Founders | Investors

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Innovative Customer Engagement Strategies

This chapter explores unique approaches to enhancing customer engagement and retention, highlighting the role of satisfied customers in fostering organic word-of-mouth. It features creative ideas for personalizing interactions, such as sending clay figurines and congratulatory notes, to deepen client relationships.

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