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26min chapter
From Prospecting to Proposal: How LinkedIn, Terminus, and Salesloft use video to land meetings and close more deals
Outbound Squad
Best Practices for Embedding Videos in Cold Emails
They discuss the best practices and considerations when embedding videos in cold emails, including using a tool like Vidyard and being mindful of deliverability and firewall restrictions. They suggest starting email sequences with text-only emails and gradually introducing videos based on recipient engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode