Special: Stopping the confusion of Jobs to be Done (JTBD)
Global Product Management Talk
00:00
Product Management Innovation, Demand Generation Marketing?
i was on some popular podic management forums, looking at and when people ask questions about jobs to be done, where do they send others to for resources? And thankfully, your name and your resources come up a lot. Then there's some others as well. One that i actually haven't read, book, but allan clement apparently has a book on jospy don related theory and wrote an article. It sounds like maybe that his perspective, because this was recommended quite a bit as well, might be more in that demand generation perspective.
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