Managing Stakeholder Perception: How Product Leaders Build—and Lose—Influence (with Carolyn Dolezal & Kate Leto)
The Product Manager
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Navigating Personal Branding and Leadership
This chapter explores the intricacies of personal branding within organizational contexts, focusing on the balance between individual identity and corporate representation. Discussion highlights the cultivation of effective leadership habits such as transparency, relationship-building, and authenticity, which lead to trust and collaboration. Additionally, it addresses the unique challenges faced by minority leaders in traditional corporate settings, emphasizing the need for self-advocacy and effective communication.
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