Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Emotional Connections in Advertising
This chapter examines how emotional narratives in advertising can create deeper consumer connections compared to rational messaging on sustainability. It highlights the significance of distinctive branding, nostalgia, and the mere exposure effect in shaping consumer perceptions and fostering brand loyalty.
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